Learning to “socialize” online

It’s harder than you think it is actually.

And I don’t mean this in a discouraging way. It’s just that same principals apply online as they do in the real world. “You attract what you give out”

When you are a person who does things a certain way, chances are that you’d probably be hanging out with people doing the same thing. And its like that on social media as well, the way you display yourself and the content you choose to share will either get you that all important 100+ likes with multiple comments or 5 likes with a bot asking to follow back.

So I’m only really starting to learn this stuff now even though I’ve been on social media for a long time. Plus, I didn’t think I’d need to rack my brain on posting a few photos here and there. No wonder I only have a handful of followers. But hopefully I’ll grow wiser in this regard seeing as though I’ve now officially become part of a social media team at work.

I’m excited and I’m learning a lot in the process and thank goodness there are some AMAZEBALLS social media profiles to help me on my new online journey.

I’ve added a few of my favourites below. Totally bias to design profiles of course but numbers don’t lie and these guys don’t have 1000’s of followers for nothing.

INSTAGRAM

Designlovefest by Bri Emery

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She’s pretty awesome across all platforms but its her Instagram that takes 1st prize. Bri’s grid is so unbelievably beautiful that it makes you question your own life and what you have achieved in it.

She makes great use of colour within her content and everything has a similar feel throughout – even her insta-stories. She’s my favourite online personality at the moment as well as my design role model. If I can half my uploads right the way she does then that’s half of my life’s goals met 🙂

Niquita Bento

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I was looking for a cool local Instagram account as I didn’t only want to include international personalities and then I thought who’s profile I kept going back to, and Niquita popped up. A photographer by trade, she obviously had a natural leaning towards beautiful pictures and her Instagram accounts proves it.

Although we have a million influencers all styling their grids, I haven’t really come across creatives with a cool trendy Instagram that showcases aspects of their lives other than work. Niquita is definitely in the minority but hopefully we see some great local individual accounts in the future.

Li-Chi Pan

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A local girl turned international photographer and curator living in Australia. Her grid design is a feast of pastels, pretty foods and well positioned poses with an overall colour scheme that’s very girly and cute. Just up my alley of course! With almost 600k followers, she’s right up there with Bri in the design / photography industry.

She said – Annabelle Durrant

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What I like about Annabelle’s profile, like Niquita’s, is that she’s focusing her trade, which is also photography. She’s also very good at building stories with her pictures which are quite fun and cute. You can see her authenticity and personality come through. And of course she’s also local, which makes it even better.

I could go on for hours telling you about the amazing accounts to follow but if you’re curious check out who I follow on Instagram. LOTS of creative local and international profiles to troll 🙂

FACEBOOK

It’s dawned on me that people don’t really make proper use of Facebook. Myself included but actually, if used the right way, can be a great place for your brand to live. I tried to find some cool personal profiles but couldn’t.

So instead I grabbed 1 international and 2 local examples.

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I think the Nelson Mandela Page is great. It’s the most liked South African Facebook page for a reason. Well put together with relevant and interesting content keeps Madiba’s legacy alive via various images and articles. Go check it out and be inspired!

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Joe Public is an agency that I admire because they’re so good at being visual on all social media. I take a lot of my guidance from what they do for our agency’s online platforms. It’s the perfect combination of humor and professionalism…well curated of course.

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And then there’s this very pretty VERY curated Facebook page. One of my favourites, purely because they create some beautiful content for all there online platforms. It’s hard to be original when it comes to fashion but Free people do it so well because they don’t only focus on the fashion generics but incorporate some special elements of their own which fit their brand so perfectly.

TWITTER

As Twitter is supposed to be slightly more serious and professional, I thought I would grab examples of companies and more specifically PR campaigns with a great Twitter presence.

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Be Social PR is a great example. When you see the staff on all their online platforms, it really does look like they have fun everyday at work and Twitter its no different. They only tweet about issues relevant to them as a creative PR agency but also package their posts so that the brand personality shines through every time, which is so hard to do on Twitter.

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Another PR company that I follow on social media is PR Couture. Thanks to a referral from a colleague to check them out, and I loved what I saw. Even though they’re primarily fashion PR, you can really learn a few tips on enhancing your brand online and like Be Social PR you will immediately know who they are by their posting style and content. GREAT inspiration for look and feel as well as content.

I think that if you’re a beginner within the social media environment, perhaps keep the below in mind before you start uploading:

  • Think about what you’re about to post and whether it makes sense to your overall   direction and style AND most importantly, if it genuinely reflects YOU as an individual. Many local instagrammers just copy each other and even though they gain traction via one another, no one really stands out as original or authentic.
  • Keep it interesting – NOT with a million selfies (unless that’s your thing) but by changing up angles and creating content yourself. I find that when I really take the time to put in a little bit of effort with my photos, it really gets noticed quite well.
  • Remember your audience when posting, also take a moment to think what they would like to see from you that would be interesting or fun.
  • Simplicity is the ultimate sophistication – all the best images online don’t have 30 billion things happening in the photo.
  • Keep it light and keep it fun– Social media wasn’t meant to be a serious thing, unless its your job but even so. Remember to focus on real life FIRST.

If you’d like to track my progress and comment on my little attempts to get this online socializing thing right please follow me on Facebook, Insta and Twitter. The links are on the side of my blog. Also, please give Atmosphere Communications a follow as well, as I’ll be working with the content team to bring their account to life online. So far so good I think?

Maybe this social media thing isn’t so bad after all 🙂

 

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